Resume Landing Page of Brian James

Brian James

103 Oakwood St., Temple TX 76502 • brianjames@yahoo.com

Summary

Savvy and highly skilled professional with over five years hands-on experience in marketing and public relations. A track record of developing comprehensive marketing strategies and practical tactics that produce measurable results. Special talent for enhancing corporate marketability through social media marketing tools. Thrives in high pressured business environments with tight deadlines and limited resources.

Skills

•Strategic Marketing & Sales

•Public & Media Relations

•Customer Relationship Management

•Social Media Marketing

•Business-to-Business (B2B)

•Client Communication

•Market Research

•Direct Marketing Techniques

•Corporate Brand Development

Work Experience

Launch Marketing

Senior Marketing Manager

04/2013 - - Present

•Act as the main point of contact for select accounts, lead day-to-day activities and ongoing management of accounts

•Develop effective marketing strategies and integrated marketing plans that address each clients needs and goals

•Create, revise and/or refine corporate brand, messaging and positioning

•Develop or refine content to align with a client's target audience's needs and pain points

•Implement marketing activities for accounts and support others accounts

•Identify and manage resources needed to complete various aspects of the work

•Work closely with team members on the execution of campaign

•Lead / support the development of content creation

•Monitor, analyze and deliver campaign results

•Provide recommendations around campaign performance and optimization

Advice Interactive Group

Marketing Manager

08/2010 - - 02/2013

•Sourced insights from competitive and consumer research to determine how consumers want to interact with advisors along their retirement journey

•Partnered with key stakeholders to develop an advisor contact/conversion strategy to include audience segmentation, lead scoring/routing, contact strategies, content strategies, messaging, infrastructure requirements, measurement and analytics and

financial/operational models to scale

•Partnered with product and engineering teams to build the necessary consumer and platform products in an agile environment

•Developed content and messaging (ex. call guides/scripts) to be used by advisors in the conversion process, leveraging internal and external resources as needed

•Partnered with Investor Services team to build an ongoing training and coaching program for advisor representatives

•Developed, managed and measured a portfolio of experiments / discoveries to optimize the strategy

Education

University of Texas

07/2010

Bachelors Degree major in Marketing, Austin TX 78712